Ita.Bio is the platform developed by FederBio and ICE (Agency for the promotion abroad and the internationalization of Italian companies) to encourage the export of organic products Made in Italy. With particular regard to the USA and China, as well as the channel ecommerce.
Ita.Bio, a selection of Italian organic products
The Ita.Bio Platform is activated on a basket of Italian organic products with greater growth potential on foreign markets, also thanks toecommerce.
Fundamental is the analysis of markets and the sharing of data (market intelligence). 3 main features are activated: Tracking & Market Measurement, Support for promotion on international markets, Communication.
The numbers of the bio
The Tracking & Market Measurement allows you to evaluate the opportunities for organic development in relation to various parameters. Organic numbers on the markets target, purchase methods and fees ecommerceconsumption patterns.
A survey entrusted to Nomisma will evaluate the export growth potential. The data will be presented in Bologna, on the occasion of SANA Restart, as part of the Bio Revolution event.
The FederBio-ICE desk
Promotion support on the international markets of the Ita.Bio platform should be based on activities of business intelligence entrusted to the network of ICE offices in the various countries.
The FederBio-ICE Desk, established at the Agri-Food & Wine Offices in the ICE headquarters in Rome, should then provide operational support to individual operators on the markets of their interest.
Italian organic at international trade fairs
The relaunch of organic Made in Italy in China and USA includes the organization of an institutional and corporate presence at trade fairs. Those of Xiamen (Ciofe, November 2020) and New York (Summer Fancy Food, June 2021), first of all.
The participation of companies Italian companies at the next edition of Biofach, the international sector fair (in Nuremberg, February 2021) is in turn supported with a public contribution.
The post-Covid boost to ecommerce and health
'Markets are restarting with a strong acceleration towards the digital economy and in this perspective in recent months ICE has worked to significantly strengthen its support actions for companies in order to increasingly assist them in the transition to digital, frome-commerce to virtual fairs, from blockchain for brand protection to the training of digital export managers'.
The Ita.Bio Platform therefore fits fully into this new reality of international trade, particularly in the current historical moment where the health of populations has assumed a fundamental role in all economies and so too have organic food choices'. (Carlo Ferro, president of ICE).
Ita.Bio, the right tool at the right time
'We are at a decisive stage for the development of organic farming, also promoted by the new strategies recently adopted by the European Commission which make organic farming a fundamental axis for the growth of the agri-food system. The partnership with ICE offers an important opportunity for the expansion of Italian organic farming at an international level'.
'The Ita.Bio platform represents a concrete support tool for all operators in the sector. Also important is the establishment of a FederBio desk within the ICE offices in Rome. In addition to the possibility of promoting the presence of Italian individual companies and collectives at major international trade fairs' (Maria Grazia Mammuccini, president of FederBio).
Professional journalist since January 1995, she has worked for newspapers (Il Messaggero, Paese Sera, La Stampa) and magazines (NumeroUno, Il Salvagente). Author of journalistic investigations on food, she published the volume 'Reading labels to know what we eat.'
