Granarolo relaunches its ecommerce with an anti-waste promotional campaign active until 31.10.20.
The agro-industrial cooperative giant launched in March a free home delivery service to support people forced to stay at home during the lockdown, especially the elderly.
Granarolo, the outlet online
Theecommerce emergency activated by Granarolo then continued until June, when it was transformed into a dedicated portal, however limited to cities in Northern Italy (400 postal codes served) and with paid delivery (4.90 euros up to 30 euros of spending, then free).
Spacciogranarolo.it is organized into 6 sections to simplify purchase choices. Three stand out for originality:
– the ‘just in time’ area offers discounted foods close to their durability end (expiry or TMC), combining savings and fight against food waste,
, – the ‘right price’ section, for the products on offer,
, – ‘right size’finally, for family size or large packs (e.g. 1 kg of ricotta).
An ecommerce exemplary
The assortment includes over 500 references. Among these, numerous Granarolo brand proposals that go beyond dairy products. After the 2015 industrial acquisitions, the cooperative's brand also appears on dry pasta, baked goods, drinks and vegetable gastronomy, eggs, etc.
Exemplary is the correctness information of the portal. For each product, the list of ingredients is provided, with allergens highlighted, and the nutritional table. The offer valid until the end of October consists of a 25% discount and is activated by entering the code GRANAROLO25.
Professional journalist since January 1995, she has worked for newspapers (Il Messaggero, Paese Sera, La Stampa) and magazines (NumeroUno, Il Salvagente). Author of journalistic investigations on food, she has published the book 'Reading labels to know what we eat'.
