After the pandemic-induced stop, SANA 2021 returns in September, the International Organic Fair organized by BolognaFiere in collaboration with FederBio/Assobio and supported by ITA, Italian Trade Agency for internationalization activities.
The supply chain presents itself strengthened at the appointment, thanks to the public's awareness of eating healthy to fight the new virus. It is also supported by new initiatives that will boost the next organic season Made in Italy.
SANA 2021, trends positive for organic
The event, from September 9 to 12, 2021, at the Bologna Exhibition Center, will as usual be the moment to disseminate the updated sector data of the 2021 Observatory. From now on, however, the market's extreme receptivity to organic products is well known, accompanied by an equally strong international attention to organic Made in Italy.
The market of organic in 2020 recorded, in Italy, a sales value of 4.358 billion euros, with a growth index of +142% in 2020 compared to 2010 (year ended in August).
The beauty of organic Made in Italy
Good also the value of theexport organic sector, amounted to 2.619 billion euros with a growth of +149% in 2020 compared to 2010 and +3.5% compared to 2019.
In the 2020 ranking of main exporters of organic products, Italy ranks second (after the United States). It precedes the competitors Europeans (Spain and France, respectively in third and fifth position) and China, fourth.
News for theexport
The tools to promote Italian organic products on foreign markets meanwhile are expanding. Besides the international organic fairs, the webinar on theexport and the initiatives with ICE-ITA, there is now the agreement between BolognaFiere and Alibaba.com, leader worldwide trade online B2B, in which over 26 million operate daily buyer in 190 countries worldwide.
In the Asian markets a further springboard is the agreement between BolognaFiere and Phenix Exhibitions, organizer in Xiamen of the main event for the food organic, the China International Organic Food Expo (CIOFE). And the agreement between Federbio and the China Organic Food Certification Centre (COFCC), main organic certifier, also owner of the CIOFE fair.
New events at SANA 2021
The format of the 33rd edition of SANA includes two new thematic areas:
– Sana Tech, a showcase for producers of seeds, semi-finished products, raw materials, equipment, ingredients and technologies serving organic products,
– Sana Tea, dedicated to tea and herbal teas, increasingly appreciated.
The novelties are added to the traditional areas:
– Food, overview of the agri-food chain, extended to the new trends of the market, innovations and research,
– Care&Beauty, for cosmetics, natural and organic body care products, supplements and medicinal herbs,
– Green Lifestyle, for products suitable for an ecological, healthy and responsible lifestyle,
– Free From Hub, dedicated to ‘free from’ and ‘rich-in’, object of a trends very positive, as we have seen.
The expected initiatives
Scheduled, moreover, 'The Herb Way', the initiative organized in collaboration with the Italian Society of Applied Sciences to Medicinal Plants and Health Products (SISTE).
Highly awaited, finally, the third edition of Bio Revolution. The event is a meeting point between institutions, supply chain operators, and sector experts on the most relevant and current issues. It includes the presentation of the awaited SANA Observatory 2021, with data on the organic supply chain, from production to market dimensions.
Professional journalist since January 1995, she has worked for newspapers (Il Messaggero, Paese Sera, La Stampa) and magazines (NumeroUno, Il Salvagente). Author of investigative reports on food, she published the book 'Reading labels to know what we eat'.
