Exporting to China through the Park of Italian Excellence
Exporting to China through the Park of Italian Excellence is one of the opportunities organized to support small and medium-sized Made in Italy companies in the huge market of the Dragon Country. The project is by the Chinese government and was born in 2016. It is the result of an agreement between the Italian trade association Confimprese NordOvest and the Chinese development agency.
The Park of Italian Excellence is a commercial area of 83,000 sqm. It is located in Hangzhou, 160 km from Shanghai, and hosts all types of products, food and non-food, provided they are entirely made in Italy, with customs benefits (mostly borne by the importer) and bureaucratic facilitations (which often represent a barrier to exporting to China).
The proposed facilitations also concern brand promotion, with the possibility to exhibit for free in Chinese malls and benefit from advertising campaign support.
The project is conveyed in Italy by promoters who promise an easy solution to export to China. It is advised to verify that the intermediary is among those recognized, ensuring the presence in the official list.
