Agreen Capital, Swiss investment company specialized inagrobusiness sustainable and ESG, has acquired the majority stake in Probios. For the Tuscan company specialized in organic and health foods, this opens the way for expansion in the Italian, European and international markets.
Agreen Capital in Probios
Probios – born in Florence in 1978 and controlled by the two partners Rossella Bartolozzi and Fernando Favilli – is leader in Italy in the organic and health food sector, with export in 50 countries currently contributing 15% of turnover.
Agreen Capital, established in Lugano in June 2021, is the first initiative of club deal in the agri-food sector and food tech with focus on products healthy, specials, and nutritional and particular attention to ESG/sustainability issues and channel development ecommerce.
Room for new partners
With the entry of Agreen Capital in Probios, the creation of a food hub in the organic, health and free from foods sector is envisaged with the goal of reaching 100 million euros in turnover.
The project is of great appeal and appears suitable to attract other partners, as well as to further expand through acquisitions and alliances. Agreen Capital and CEO Renato Calabrese (former general manager of Probios) actually hold a 78% stake in Probios.
The pearl Probios
‘Agreen Capital focuses exclusively on investments in the healthy and sustainable agri-food sector. Probios, a unique excellence in the sector, represents an ideal acquisition for us due to the business characteristics and the values shared by all our Stakeholders and Partners.
The diversification and breadth of Probios' range, the attention to ESG issues, the management skills, associated with the markets and channels in which the company positions itself, represent a great opportunity for our strategic development projects and plans.
The Bartolozzi and Favilli families have been pioneers in the sector and we are excited to support the growth of the Group in this further phase of development, respecting the concepts of sustainability, supply chain, and ethics,’ declares Andrea Rossi, Managing Partner of Agreen Capital‘.
The springboard Agreen Capital
‘The peculiar skills of this Club Deal in the agri-food sector and the sharing of the principles of sustainability, ethics, and governance will undoubtedly be decisive in building a pan-European platform dedicated to healthy and organic food to enhance agriculture and the know-how of Made in Italy,” declares Renato Calabrese, new CEO and General Manager of Probios, as well as an investor in the project.
‘A company like Probios positions itself on the market not only as a commercial leader but also as a thought leader, due to the commitment that has distinguished it for decades and for the demonstrated coherence of values. My work will ensure a positive impact both internally within the company and towards external actors and stakeholders, from consumers to the community, from public institutions to private partners,’ comments Rossella Bartolozzi, partner of Probios SpA.’
Marta Strinati
Professional journalist since January 1995, she has worked for newspapers (Il Messaggero, Paese Sera, La Stampa) and magazines (NumeroUno, Il Salvagente). Author of journalistic investigations on food, she has published the volume 'Reading labels to know what we eat'.
