One year after the launch, Foodu relaunches the challenge with a campaign of equity crowdfundingThe startup Italian e-commerce participatory aims to accelerate growth and complete the development of its B2B line.
Foodu, thee-commerce participatory
Foodu is a startup innovative 100% Italian, precisely from Puglia. In June 2020 it launched the first e-commerce participatory, where it is the community that proposes and decides what to sell on the platform. With the aim of selecting local, organic and well-made foods.
The selection of products allowed for sale is entrusted to two channels. The first consists of consumers Approvermeaning clients who test the products in preview at discounted prices by evaluating the taste. The second is made up of experts (technologists, nutritionists, etcetc.), called instead to judge the food based on label, production process, origin of raw materials.
A community growing
In 12 months Foodu involved over 1,000 people and evaluated more than 22,000 products. The mechanism produces a high level of loyalty.
According to the company',80% of Foodu's customers think the product selection is better than that of other channels, both online and offline, 86% are positively satisfied or extremely satisfied with the service, 93% would recommend Foodu to friends and family'.
Crowdfunding to grow
Phase two requires concrete support that Foodu seeks through the campaign active since October 21, 2021 on the Mamacrowd platform.
The goal is 'involve new partners with the first equity crowdfunding round, to accelerate growth, expand its presence in the online grocery market, and complete the development of an innovative B2B service line aimed also at supporting producers in a “consumer centric” transformation process: the startup aims to raise a maximum of €300,000, equivalent to 14.2% of the shares'.
Giornalista professionista dal gennaio 1995, ha lavorato per quotidiani (Il Messaggero, Paese Sera, La Stampa) e periodici (NumeroUno, Il Salvagente). Autrice di inchieste giornalistiche sul food, ha pubblicato il volume 'Leggere le etichette per sapere cosa mangiamo'.
