Coop solidarity products for Alzheimer research
Coop, products branded solidarity. The first brand in Italy among large-scale distribution finances with two million euros the research on Alzheimer and other forms of dementia, funding 25 three-year projects and supporting with €100,000 per year the newly established AIRAlzh Scientific Association committed to studying the neurodegenerative pathology.
The initiative involves consumers and over 8.5 million Coop members, combining in more than 1,100 stores 10 'solidarity' branded products with fundraising for Alzheimer's disease research. A few cents per product, destined to become a significant contribution. The selected items are all consistent with the project's goals: fruit (apricots, grapes, apples), fish, organic olive oil, water, meaning the essential elements for a healthy diet.
The relationship between dementia and diet is indeed one of the pieces of evidence described in literature as modifiable risk factors, capable of reducing the onset of new cases by 30%. The campaign “Don’t forget about yourself” follows those on combating food waste and fighting the exploitation of workers, almost always migrants, in agriculture.
