In 2008, during one of his most recent trips to Italy, the marketing guru Philip Kotler directly addressed the small and medium-sized Italian enterprises: “You need to use the web more.” Five years later, the lesson that the most important marketing theorist gave at the Polytechnic University of Milan still speaks to entrepreneurs in our country. Connections are faster, costs have decreased, and almost 40% of the world’s population uses the internet. Not to mention that web marketing has evolved over the years, offering solutionsaccessible even to small-sized enterprises.
Online marketing is the most economical means and the best example of globalization, in the sense that it allows contact with a global audience and, ideally, to conduct business activities in every part of the world. Provided you have the right tools to stand out and gain visibility. The agri-food sector is no exception. Small and medium-sized enterprises, so widespread in our country even in this sector, can equip themselves with digital platforms to access markets where demand is more dynamic, such as SoutheastAsian and Arab countries. Web marketing is not the future, it is the present.
