Italian mineral water export, the surprising bottled market
Italian mineral water, export huge growth opportunities in Asian markets. First in value and variety of mineral composition, naturally pure and untreated by law, the water “made in Italy” bottled is destined to conquer consumers in China, India and other countries, a true rise for the noble mineral water.
China and India are the protagonists of the surge in bottled mineral sales. The collected figures show a +16% increase in Asia in the last year, a growth that also affects other emerging economies (Vietnam and Pakistan, for example). In the EU and USA the data remains stable, with volumes already high (30 billion liters in the last twelve months only in the States), despite the downturn caused by the crisis.
It is estimated that in the next two years water will surpass sugary carbonated drinks in the “top list” of global beverage consumption. Great news, since water, which makes up about 70% of our body, is undoubtedly the healthiest of all drinks.
Italian water producers can look to the future with optimism, internationalizing their brand and increasing their customer base. Discover how, with Gift, portal of supreme Italian excellence.
