Chianti Classico, appreciation and export skyrocket
Chianti Classico, export and increasing production confirm the appreciation of international markets for a historic Italian wine traditionally highly sought after even beyond the borders of the Bel Paese. During 2015 the renowned Italian wine of the Black Rooster reached the threshold of 82% exports, the highest ever achieved.
It is present in 60 countries, 6 of which absorb most of the foreign demand. The United States, with a 31% share, is the main destination, with a flow of nearly 80 thousand liters and estimated revenue of over 600 million euros. Following are the German market (12%), Canadian (10%), British, Swiss and Japanese (all with shares around 5%).
Driving the success of this famous Italian product – sublime emblem of Made in Italy – the launch, a year ago, of the Gran Selezione version, the top of a wine already known for excellence, also contributes. Thanks to the 566 members of the Consortium, who in 2014 increased the volumes produced by ten percent, compared to 2013, reaching 290 thousand hectolitres. And thus returning to production according to the average of the last twenty years.
