From schools to beaches, two historic brands of the GDO in Italy express attention to the common good. Esselunga deserves credit for an initiative of phenomenal effectiveness and social impact, ‘Friends of School’. VéGé’s is to respond to a current need in the common feeling, ‘Let's clean the beaches’.
Esselunga, ‘Friends of School’ at its fifth edition. 67 million euros already donated
The school is the area where Esselunga’s phenomenal intervention is focused. With the program ‘Friends of School', launched in its fifth edition on 5.9.19. A real example of CSV (Contributing to Social Values), whose impact is comparable to a public intervention. In the first four editions Esselunga actually donated more than 67 million euros in teaching and digital material, to over 10,000 Italian schools in Northern Italy and Lazio.
In detail, Esselunga has already donated, in the first four editions of the program ‘Friends of School’:
– 49 million euros to over 5,900 schools in Lombardy,
– 8.6 million € to about 1,500 schools in Tuscany,
– € 5.5 million to over 1,400 institutes in Piedmont,
– € 3 million to more than 1,100 schools in Emilia-Romagna,
– 506 thousand euros to over 200 institutes in Veneto,
– 418 thousand € to over 140 schools in Liguria.
– 176 thousand euros to about 120 school institutes in Lazio.
Besides the technological equipment and school materials, Esselunga’s project includes the organization of ‘Together to understand‘. A series of meetings on current topics, dedicated to high school students.
‘Let's clean the beaches’, the VéGé Group with Legambiente
The VéGé Group – present throughout the national territory with over 3,400 points of sale (supermarkets, hypermarkets, small supermarkets, discount, specialized and cash & carry) – promotes the preservation of Italian beaches.
From September 2 to October 17, 2019, with the project ‘Let's Clean the Beaches‘, organized together with Legambiente, involves employees and customers (as well as the general population) in the removal of waste from 60 beaches.
The first stage is in Campania. Here, until September 10, work is underway to clean 16 beaches in the provinces of Naples, Caserta, and Salerno. The initiative then extends to numerous Italian locations, including Messina, Palermo, Bari, Sassari, Genoa, Venice, and Ravenna. The last stop, on October 17, is Terracina, in Lazio.
Dario Dongo
Dario Dongo, lawyer and journalist, PhD in international food law, founder of WIISE (FARE - GIFT – Food Times) and Égalité.
