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Direct Contact with Consumers

Alce Nero is ready to hit the market and it will do so with a marketing and integrated communication campaign, a multi-channel strategy that will position the brand on various media and in different events focusing on themes such as wellness, food, reducing environmental impact and culture. According to the online Italian publication Distribuzione Moderna, the group comprised of over 1,000 farmers that was started in 1978 with its heavy focus on social responsibility in business and sustainability as an added value will orient its efforts even more so in communication and direct contact with consumers in 2013. The project even entails consumer visits with Alce Nero member farmers and producers for first hand information on the commitments being undertaken by those who adhere to the brand.

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