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Consumers Are More Aware

The trend towards consumer support for fair trade is becoming increasingly clearer. Data from 2012 on certified Fairtrade products show growth of 13.7% in sales, reaching 65 million euros. Companies that have chosen to adorn themselves with the Fairtrade label have also recorded growth despite the overall drop in domestic consumption confirming the value of their fair trade choice. Among these products, those which saw the most growth last year were ice creams and fresh desserts, up 159%, a sign of the increasing awareness of consumers when consuming food outside their homes. There was also a decisive upturn for pre-packaged snacks with Fairtrade ingredients, as well as bars, cookies, crackers and breakfast cereals at 44%. Nuts went up 12%, and organic foods 54%.

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