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Signed to Protect Consumers

The fight against European liquor and wine fraud has now been given added strength through an EU-China agreement signed by Europe’s Commissioner for Agriculture and Rural Development, Dacian Ciolos, and China’s Minister of General Administration for Quality Supervision, Inspections and Quarantine, Zhi Shuping. The letter of intent signed in Beijing on July 24th provides the foundation for authorities from both sides to collaborate in order to guarantee the highest level of protection for both Chinese consumers and the overall market from possible liquor and wine fraud.
The accord will be based around regular exchanges of information on sector operators, and goods suspected of fraud, with particular focus on the documentation that must accompany shipments, the authenticity of certificates of origin and brands, as well as the procedural guidelines for specifically regulated beverages. The agreement also calls for the adoption of new systems to verify the products in transit in light of their traceability, with effective sample-taking and laboratory analysis, not to mention training of personnel. The plan is part of the wider global EU-China strategic partnership, and will be activated through existing funding from both parties.

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