Consumers are increasingly appreciating clear and transparent information as a normal part of the products companies offer them in any number of sectors. In the food industry this means not only supplying accurate and exhaustive details on everything from origin to raw materials, but also on the policies adopted and implemented in every stage of production. Limiting info to composition and nutritional facts is no longer sufficient. Increasing transparency cross the board serves to safeguard, as well as boost a company’s reputation, increasing market share and building customer loyalty. At the international level, the Global Reporting Initiative is responsible for having developed the guidelines for corporate social responsibility. For a look at EU rules on transparency in information to consumers for food products, download the free e-book The Food Label by Dario Dongo for Italian food publication Il Fatto Alimentare.
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