The Planet Life Economy Foundation is a non-profit organisation working to make the principles of sustainability concrete through their integration into business management with particular attention dedicated to consumers and society at large. PLEF promotes the implementation of a new model to create true value at the economic, social, environmental and human level. The foundation turns above all to the world of businesses and that of communication distinguishing it from organisations which operate primarily in the field of corporate social responsibility (CSR). Institutions, public administration, NGOs, research institutes and universities are also privileged interlocutors. The fulcrum of its activities remains citizens, their needs, dreams, lifestyle, joy of living and participation. PLEF was founded in 2003 on the initiative of a group of Italian managers and entrepreneurs in order to develop sustainable projects, processes and products in order to create a community of experience and synergies among its members.