The Case for Natural Flavour

The bad habit in recent decades of modifying some of the most authentic tastes – such as that of milk, which has a natural sweet note – alters children’s sensory perception, and lays the foundation for the even more serious problems connected to a diet with too much added sugar. In an article published in Jama Pediatrics, Harvard pediatrician David Ludwig attributes negative implications to sweetened milk in an everyday diet regime, because children are at greater risk of obesity.
The industry encourages the consumption of this type of milk due to its reduced fat content, which sits at below 3% compared to whole milk. But to the criticism that adding sugar in quantities superior to 13% in comparison to normal milk can throw a childhood diet off balance, it is said that it makes the product more appetising, favouring the intake of the important nutrients it is associated with. It is a theory that the American pediatric expert refutes with an appeal to healthier eating habits much closer to the Italian tradition, that is, unsweetened milk accompanied with bread, butter and marmalade, biscuits or cereal that characterise a Mediterranean breakfast.