La Doria, More Market Share

la doria

After a positive 2012, La Doria has also seen a good start to 2013. The group which has specialised in the production of tomato, pulse and fruit juice products for large-scale distribution since 1954 registered a 11.8% rise in consolidated turnover for the first three months of the year, both in Italy (+19%) despite waning consumption, and abroad (+10%). There are two primary reasons for the success of this company: targeting growing consumer interest for private labels on the domestic market, in addition to the ability of La Doria to gather more market share in target countries than is those in which it is continuing to spread, which it has done through affirming the Mediterranean diet and food Made in Italy.