If the primary emerging markets for wine exports remain China and Korea, there are others, such as Mexico and Nigeria, which deserve further exploration into their potential for growth. These findings came from a report published by Rabobank entitled "A New Wine Frontier” dedicated to the hidden opportunities for global wine demand. These are true “frontiers”, markets which though lacking in maturity boast prospects that are not to be underestimated. Mexico, for example figures among the most dynamic areas with imports posting annual growth of 20% from 2006 to 2011. For “pioneers” willing to risk a little more, Nigeria is another one. In this country of 170 million people, with soaring growth and precarious political stability, the wine trade has enlarged by 16% in recent years, thanks to the increased spending power of its middle class. Poland is the most promising market in Europe for exports, while Brazil must also be followed closely due to the country’s inability of satisfying increasing internal interest in top-of-the-range wine and quality labels.
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