Rosé wine, growing exports
Rosé wine sample of export. The affirmation grows and the market share is consolidated, now 10% globally. A Made in Italy specialty that shows an export trend capable of increasing twice as quickly as for other types of Italian wine.
In short, a truly “rosy” export for the delicate rosé wine, the protagonist in some areas of a decisive evolution. Just think of consumption in the United Kingdom, which in the last thirteen months has seen a ten percent increase in rosé sales. A trend also underlined by Jean-Marie Aurand, general manager of OIV (International Organization of Vine and Wine), during the last congress, the thirty-eighth, in which it dedicated a specific focus to rosé wine.
Italian production is equivalent to about six million hectoliters, one less than in France, with an internal demand of one and a half million (out of a total national demand of 20,4). A strong increase in consumption is also expected in the Belpaese, as revealed by the data collected between January and April 2015, an interval in which excellent performances were recorded in 85% of Italian wineries. At the center of attention and of this rediscovery above all the pink bubbles. And the rosés of the Puglia region.