Coop, Here’s the supermarket of the future
Where the raw material comes from, in which packaged food you find allergens, how to correctly dispose of the pack. This information, usually written in barely decipherable print, and more (usually missing from packaging) is easily accessible in all Coop’s supermarkets of the future: 1,000 sq m in Bicocca Village, Milan’s North outskirts, where there is also the most visited cinema of the Lombard capital.
The structure reasserts the Future Food District, successfully tried out at Expo 2015. Furnished in clear light gray wood, with low exhibitors, the large sales area is completely at the consumer’s service. This policy is not new to Coop: the only large scale distribution brand to make a website reporting the origin of its brands, it has made transparency its unstoppable forté. Now a step ahead, helped by technology.
In the supermarket of the future, even a customer less smartphone smart can interact with 100 interactive monitors distributed in the shops and get any information on the 6,000 references for sale and promotions underway. Along the aisles and on the fresh food stands (fruit and vegetables, meat and fish) the totem touch offers a screen on which to select the products at your fingertips, or ‘read’ them passing them under the bar code reader. These simple moves access the ‘raised label’, meaning any information on the product being examined. From these totems you can also make a shopping list, to withdraw at the parking lot two hours later.
The engineering part was made by Inres, the digital by Accenture. The hi-tech innovations will also extend to other sales points in the wider range, including over 1,100 shops.