Franciacorta is a hilly area located about 100 kilometers from Milan. It is nestled between the city of Brescia and the southern edge of Lake Iseo, the Oglio River to the west and bordered to the north by the foothills of the Rhaetian Alps. The area is home to twenty-one towns and villages, and was once covered by thick forests. The town of Monte Orfano is located to the south.
The origin of the name Franciacorta is not certain. The definition of the geographic area dates back to 1429 when the territory's borders were laid down, the same that delineate the wine producing zone to the present day. Wine production here has been going on since the 16th century. At the end of the 1950s, the territory started to reach its full potential with the introduction of cultivation for sparkling wine varieties. Successively, wine entrepreneurs began purchasing the best land making Franciacorta the wine laboratory it is known as today.
This group of businessmen also distinguishes itself for the large-scale investments made in quality. The original 50 hectares rapidly became 550, and sales of Pinot di Franciacorta top over a million bottles annually. In 1990 the voluntary consortium was established, after which Franciacorta received the DOCG label.