The monitoring of potentially harmful news, information that can lead to a food crisis and any other risk potentially damaging to the customer's reputation is a hallmark of FARE. The analysis of community alerts, possibly before they become public knowledge, and the assessment of legal and reputational risks are essential. FARE provides support and coordination in crisis management at local and international level, in conjunction with the competent authorities. Aid to develop and disseminate key messages while communicating risk to the right institutional bodies, business partners, media and consumers can limit, or even cancel, the damage. FARE develops preventive risk management plans, coordinates the legal, scientific and communication advice necessary to mitigate the effects of the event.