The aim of the OLIS observatory is to put a magnifying glass over global society in order to forecast future trends and consumption patterns to anticipate, train and advise businesses on the paths they must take to reach sustainable success. Through a network of universities in emerging countries, OLIS provides companies with the R&D tools they need to identify new opportunities, activate international hubs through human and intellectual exchange, map progress, as well as provide new generations with the necessary tools to interact in new markets. The values on which the observatory rests are sustainability, ethics, equality, research, speed and interaction, all of which will make OLIS a point of reference for understanding and harnessing change through the creation of a shared, representative and cross-language platform. Emerging markets are becoming the true drivers of global innovation in product design, manufacturing, distribution channels and supply, pushing the companies that operate in them to the forefront of a paradigm shift. OLIS communication activities are supported by Carito & Partners Factory, a leading specialist in the field with offices in Rome, Jeddah, Rio de Janeiro and São Paulo.