Food sustainability

To Sell and Do Good

In Barnsley, a town in Yorkshire, UK, the third People’s Supermarket store is ready to open, in the wake of the ethical supermarket’s success in New York. According to Distribuzione Moderna, it follows the openings in London and Oxford, and is promising sign that the project will take off in Britain, also thanks to synergies with some large British retail chains.

Marks & Spencer, Morrison and Ocado have made agreements to sell to People’s Supermarket at a discount products that they are unable to sell through conventional channels. These include perfectly good fruit that doesn’t meet aesthetic requirements, and packaged food with simple errors on the labeling. The new ethical supermarket will initially be accessible to 500 families from the area, selected on the basis of economic need.

Going along with the opening of the new shop are worries over the first two stores that are still in the red financially. Good ideas like this supermarket risk being nipped in the bud if they are not combined with a clear optimization of logistics, acquisitions, storage and distribution, based on global standards, such as those offered by GS1.