Food Times Blog

Looking for a Bridgehead

Looking for a Bridgehead

Companies owning large stores and shopping malls, niche food retail outlets and big food retail chains – today all these competitors can consider expanding their activities overseas, far away from the markets in which they started. In Italy, the stakeholders in the food and agriculture industry have always blamed national retailers for their lack of presence in other countries or continents. They say that this is one of the most significant constraints on the penetration of Italian food brands into new markets.

For the same reason, they add, foreign-owned multinational operators entering in the peninsula have been able to "seduce" the Italian food industry offering it access to international markets in exchange for massive investments in their affiliates. To make a long story short, the Italian retail industry is called on to follow the example of other companies across Europe and the US, i.e. being a bridgehead for selling foodstuffs abroad and creating a strong symbiosis between Italian products, the distribution model and the connection with the global suppliers.

This content is part of a work edited by GIFT media partner Distribuzione Moderna. Other articles on Italian Food Retail Overseas include: Models, Players and Challenges.