After 15 months of investigations in Turkey, the country’s competition authority has issued a fine to Frito-Lay for some 6.5mln euros (8.6mln dollars) for allegedly pressuring vendors not to sell the products of rival brands. The PepsiCo owned potato chip and snack producer denied the accusations, and is currently waiting on the motivations for the decision. From the time the fine is received, Frito-Lay will have 30 days to pay, but it will likely be appealed.
The sanction against the American company is another clear sign of the global alignment of legislation regarding competition (and food safety), between emerging and mature economies. These shared rules are becoming increasingly important in new consumer markets, as the fine levied on the baby milk cartel in China also demonstrates.