The monitoring of potentially damaging news or information leading to a food crisis, or any other matter which impacts on reputation is a FARE hallmark. Expert assessment of alerts at the EU level, often before becoming public knowledge, and comprehensive risk assessment from a legal and reputational perspective are key. FARE offers assistance, as well as coordination of risk and crisis management at the locally, nationally and internationally in cooperation with competent authorities. Aid in developing and disseminating key messages while communicating risk to the correct institutional bodies, business partners, media and consumers can limit, or even erase damage. FARE develops preventive risk management plans, coordinates the necessary legal, scientific and communication expertise in order to mitigate and eliminate risk.