Food Times Blog

Exports Prove Crucial

Exports Prove Crucial

The total value of Italian wine exports reached 4.7 billion euros during the first quarter of 2013, a 10% increase compared to the same period of the previous year. The data was released during the 68th nation congress of the Italian wine professionals’ association Assoenologi, which groups over 4,000 producers. The article featured in Distribuzione Moderna stated that among the issues emerging at the meeting was the necessity to find a new balance between tradition and innovation through quality. Another more evident trend to take into consideration for the long-term is that in the last four years the value of Italian wine exports has increased by 25%, passing from 1.75 to 2.20 euros per bottle on average.
The current economic situation is promoting mergers, or pushing producers to participate in various forms of cooperation. The most fragile companies, unable to implement their own export strategies, risk not being able to compete. Potentially, this could mean less diversity in terms of offer, as well as compensating for higher production standards (and pricing) recognised by producers, at least in foreign markets. Once again, exports are showing themselves to play a key role in this moment of transition for the wine sector.