Macfrut is an event dedicated to everything that turns around the fruit and vegetable sector: the business, debating current issues and meetings between the top players. It will be held in the Italian city of Cesena from September 25th to 27th 2013.
Operators from around the world will participate in the exhibition. In addition to the exposition area, a series of workshops and conferences are scheduled in which visitors – 21,000 at the 2012 edition – will be able explore trends in the fruit and vegetable market. An international summit will be held on Tuesday the 24th that precedes the opening of the show, which this year will be dedicated to the kiwi.
The Macfrut Oscar for innovation will also be awarded for the best new ideas introduced over the course of the last 12 months. It is subdivided into 4 categories: Machinery and Technology, Packaging and Materials, Seeding and Fresh Products, and finally Services and Logistics.