Clear labels! The indication of the plant where foods are produced ensures safety, employment and protection of the Made in Italy. This is why it must always be clearly stated on the label. To prevent its disappearance, Great Italian Food Trade, together with ilfattoalimentare.it, is launching a petition on Change.org.
Knowing the production plant of a food is essential for the consumer. It is in fact the only thing that distinguishes true Italian products from imitations produced outside this beautiful country. Mozzarella, Parmesan, Pizza. The most famous specialties in the world are also the most imitated. And using names that recall the excellent Italian food (Italian sounding), these bad copies are likely to mislead consumers in search of the true Made in Italy, and it is Made in Italy only if produced in an Italian factory.
A battle for the Made in Italy to be led all over the world, by signing the petition of Great Italian Food Trade. Let’s make ourselves heard!
The text of the online petition on change.org from 5 February 2015
Yes to the indication of the production plant on food labels
Federica Guidi, Minister of Economic Development
Maurizio Martina, Minister of Agriculture
Beatrice Lorenzin, Minister of Health
Great Italian Food Trade (www.greatitalianfoodtrade.it) and Il Fatto Alimentare ask the Italian government to demonstrate in practice their determination to protect the ‘Made in Italy’ and the health of consumers, re-asserting the obligation to indicate the production plant headquarters on the labels of foods and beverages.
We call on the Minister Federica Guidi to immediately notify Brussels the directive, which, already since 1992, had guaranteed in Italy the information of the production plant on the label, as already requested by consumer organizations, numerous industrial, handicraft and distribution enterprises, as well as several MPs and by the Minister of Agriculture Maurizio Martina.
We call then to the three above mentioned Ministers to take the opportunity of this notification to restore in Europe the value of crucial information on the label establishing the origin of food products. For the following reasons:
FOOD SAFETY. In cases of food alert, the immediate availability of the information concerning the headquarters of the factory allows control authorities to trace back in real time to the cause of the problem, and so to intervene effectively in the mitigation of damage to the health of citizens. Even outside office hours. In the management of a food safety crisis timing is crucial, and this simple information can usefully shorten it.
FOOD SOVEREIGNTY AND EMPLOYMENT. The multinational and distribution industries can now freely transfer production and sourcing from one country to another – within and outside the EU – without bothering to inform consumers who instead have the right to perform informed choices of purchase that have a significant impact on the economy, on the GDP and employment in the food chain of the different territories. Even more so when one considers that food is the first manufacturing sector of our continent.
CONSUMER PROTECTION. In the absence of information on the production site, a multinational group that owns a brand historically linked to a country (or to a region or territory) may in fact mislead consumers, using this brand on products made elsewhere instead. This is the case for example of Italian brands linked to cheese and dairy products, processed meat, pizza, pasta, ice cream, oil: consumers rely on ‘brands’, convinced to buy a food produced in Italy, but that is not always the case. We must, therefore, guarantee the right of the consumer to know the place of production, to know if a pizza Margherita Buitoni brand is ‘Made in Germany’, if a Cornetto Algida is ‘Made in the UK’, if a Bertolli oil is bottled in Spain , and so on.
In the absence of a duty to intervene in defense of the ‘Made in Italy’ – just like the ‘Made in France’, the ‘Made in Spain’, etc. – it is virtually impossible for consumers to identify the source of the national and territorial packaged food with those brands sold in supermarket chains and large industrial groups, to whom to simply report on the package the address of a registered office established in the EU seems enough, to the detriment of the identity and of the material culture, of the value of labor in each production district, and of the countries’ economies.