Food Times Blog

An Information Campaign

An Information Campaign

The Fruitylife campaign conducted by Alimos, the organisation representing agricultural producers and cooperatives focusing on the environment, territory and food education for 40 years, centres on which fruit and vegetables are in season, the production rules that make them safe, and how to best taste them. The project, supported by the EU and the Ministry of Agriculture, will continue throughout 2015, resting on a series of different platforms. All kinks of useful information are available on the website regarding the origin, quality and safety of European fruit and vegetables. The same information also reaches consumers through the distribution of pamphlets, as well as promotional activities at points of sale and press communications.
There is also space on social networks like Facebook, Twitter and YouTube for a campaign that covers 360 degrees. If you didn’t know that nectarines, in addition to refreshing and detoxifying, were also mineralising, toning and reconstructive, why haven’t you visited the Fruitylife calendar dedicated to the joys of each and every season?