A Rosé Future

With 60% of its output exported and a product line that is in continuous evolution, Valdo Spumanti is one of the most internationally oriented companies in the Italian food and agriculture sector. 2013 was a very positive year for the Veneto-based sparkling wine producer, which saw growth both at home and abroad compared to 2012. The success story was highlighted by the company’s managing director, Massimo Poloni, in an interview with sector journal Distribuzione Moderna.

The market context “is improving”, affirmed the manager, and if the sweet segment has lost ground, dry varieties “continue to grow in terms of both volume and value”. A good example of how “experimentation and product innovation” are “distinguishing elements”, Valdo Spumanti has presented a DOCG extra dry Prosecco, as well as relaunched Rosé in large scale distribution both in Italy and internationally.

A reference to the difference between Prosecco and Champagne was also inevitable. It is a competition that plays out largely over the quality to price ratio. The value for money proposition that Prosecco offers consumers is balanced and does not deceive daily consumption.