Frozen Foods Market Defies Crisis

Orogel, a leader in frozen food products in Italy and abroad, has announced new investments. According to articles featured in Italian journals Sole 24 Ore and Distribuzione Moderna, the cooperative committed to offering products exclusively cultivated on Italian soil plans to invest 65 million euros by the end of 2015, 40 of which will go to enlarging its Cesena production facility.

With some 2,000 fresh or frozen produce producers, Orogel raked in some 602mln in 2012, reaching a market share of 22% in the domestic vegetable market, which it continues to consolidate and grow. The group has even been taken as a model for the coop system as a part of a tour entitled “anti-crisis stories” with journalists from Italy’s most important economic publications focused on success stories from the Italian business landscape.

In the first ten months of 2013, Orogel increased sales by 2% in volume and 6% in value compared to the previous year through a philosophy that puts quality, wholesomeness and excellence before all else. The genuineness of raw ingredients and efficiency in the cold chain are the reflection of strict collaboration between agricultural activities and production, the underlying characteristic of the brand.