HomeConsum-actorsReady-made soups against food waste

Ready-made soups against food waste

Vegetable soups become a powerful tool against food waste. A Dutch company, started in early 2020 by three young people, has launched a collection of vegetable products, ready or to be rehydrated, made with vegetables destined for waste.

Soups from waste against food waste

Food waste in the fruit and vegetable supply chain they begin to accumulate starting from primary agricultural production. The main causes are two, according to the founders of Winning Foods:

- the refusal of distributors to sell fruits and vegetables with shapes that do not comply with commercial standards. As evidenced by the fact that it is almost impossible to find forked carrots or curved cucumbers at the supermarket, which instead are usually found in the markets of organic farmers,

- excess production with respect to orders, prices lower than production costs. In some cases the fruit and vegetables are not even harvested, or are in any case destined to get lost. To counter this market aberration, one is already in place in the UK network of 'gleaners' who collect 'leftovers' in the fields and deliver them to those in need.

Gleaning, a practice win-win

The gleaning was 'the search and harvesting of the ears of wheat left in the field after the harvest', granted to the less well-off to feed themselves. It is proposed again today with the same goal and awareness of the absurdity of food waste.

The abandoned vegetables in the fields, moreover, they produce methane. A greenhouse gas that contributes to climate change far more than carbon dioxide. (1) Recovering them is good for the environment, but also for agricultural businesses, which can thus qualify as 'zero waste'.

Winning Foods, business exemplary

The Dutch start-up Winning Foods - launched by Floris Schoenmakers, Frederik van Dessel, Jef Cavens - started with the wind in its sails. Revealing his genius, in a historical period not ideal for the business between the aftermath of the pandemic and the war economy. 

The soups - tomato and spicy tomato rich in lycopene, squash and cauliflower – are already available in the market, too online. With an effective presentation, which emphasizes the exemplary role of each product, for the environment and health (50% of the recommended daily intake of vegetables in a portion).

Towards the recovery of waste in Africa

La mission of B-Corp Winning Foods is also aimed at Africa, with promising prospects also in terms of social impact, to help address the growing crisis of food security.

Two areas for improvement, in our opinion, can be seen in the reduction and / or replacement of salt (now present in 1,05-1,12g per serving) and the choice of organic vegetables instead of 'conventional'.


(1) The emissions of 1 kg of methane are equivalent to 25 kg of CO2e (1 kg of CH4 * 25 = 25 kg of CO2e). V. Matthew Brander. Greenhouse Gases, CO2, CO2e, and Carbon:
 What Do All These Terms Mean? v 2.1.pdf Ecometric

Marta Strinati

Professional journalist since January 1995, he has worked for newspapers (Il Messaggero, Paese Sera, La Stampa) and periodicals (NumeroUno, Il Salvagente). She is the author of journalistic surveys on food, she has published the book "Reading labels to know what we eat".

Related Articles

Latest Articles

Recent Commenti