Strategic Communication, Marketing Food

Strategic communication in marketing must not be overlooked. Integrated marketing is key in a time when global consumers are increasingly evolved, better informed, and have more specific needs than ever before, strategic communication is the necessary conveyance and sharing that has become an international phenomenon, with the internet at the core.

GIFT is specifically designed to employ strategic communication within this marketing framework to promote the best in Italian food products. This means giving food the ability to strike a winning balance between economic potential, intrinsic quality, environmental protection, and ethics, not to mention exquisite taste.

Strategic communications in marketing puts all of this on the table, without compromise, and in multiple markets, by establishing a preferred communication channel that companies and their target customers share, both in Italy and abroad, in order to increase access to important information. This also favors the creation of highly targeted messages that are sure to meet with resounding success. Get this strategic thinking working for you!

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