A Holistic Approach to Olives

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INCHES was founded in 2010 by twelve local olive growers from Umbria eager to share their vision of agriculture and olive oil production with their native territory. The olive groves are located in the southwest of the region in the green, virgin area of Croce di Serra, a group of pristine hills that separates the towns of Todi, Amelia and Orvieto.

Olives are grown at an elevation of 350-600 metres above sea level and some experimental combinations of olive varieties allow for astonishing discoveries of aroma, taste and texture. “The Nature of Ideas” is a brand that not only evokes the olive mill dedicated to educating consumers and students alike on production of this emerald nectar, but also to the entire project that is deeply connected to the excellence and biodiversity of the entire territory of this corner of Umbria.