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An International Mission

The next edition of the Malaysian International Halal Showcase (MIHAS) is set to take place from April 9 to 12, 2014 in Kuala Lumpur. It is the most important international event for the sector, seeing the participation of over 500 companies from 30 countries.

The Halal food market is worth more than 400,000 million euros annually, and aimed at a population of some 2 billion people. MIHAS will host at least 16,000 visitors and 400 global buyers operating in this colossal segment. It is a huge opportunity for Italian food producers that for the first time will be able to participate as a collective exhibit organized by Fiera Roma, a showcase of Italian food, beverage and cosmetics equipped with the necessary Halal certification.

The agreement was made through the Associazione Amici Italia-Malesia (IMFA) and MATRADE, the Malaysian foreign trade organization with the precise objective of encouraging the presence of Italian operators at MIHAS. Interested parties must register with ufficioestero@fieraroma.it by December 20, 2013. Selection of participants will be closed on January 20, 2014.


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