The Conegliano Valdobbiadene Prosecco Superiore DOCG consortium covers an area of 15 towns, with just under 15,000 acres of grape cultivation. It is a fabric of small producers, 85% of which have less than 10 employees, that manages to export 28 million bottles throughout the world worth some 132 million euros (+14.8% on 2012). These are just a few of the interesting numbers published in the District Report that was presented in December 2013.
The most important foreign markets for Prosecco Superiore are Germany, Switzerland, the UK, and the US. Of the 5,000 people that produce this incredible product, 30% is below the age of 40. Since 2003, the year of the first study, this younger generation has shown the ability to strengthen both Prosecco and its territory of origin through wine tourism, and the adoption of sustainable agronomic practices.
The number of visitors to Conegliano Valdobbiadene cellars reached a staggering 300,000, and more than 33% of producers have had from 1,000 to 10,000 guests. Adhesion to the eco-certification system, in addition to the use of techniques that respect the environment have enriched the landscape, as well as each bottle’s final contents.