Fruit juice

At the Top of Their Market

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Italy is referred to as the garden of Europe, and it could also be called its orchard. As the continent’s top fresh fruit producer, the country accounts for a whopping 30% of the EU total. These numbers make Italian juice producers some of the most prolific on the map, carefully selecting the bounty of the Mediterranean sun for a variety of juice products marked by the high values of freshness, taste and innovation.

The landscape for juice producers in Italy is as varied as the different types of fruit they use. It is a highly fragmented industry with the top three producers representing just 40% of output, leaving ample space for their smaller counterparts to flourish in mass and niche markets both at home and abroad. Growing diversification requires Italian juice producers to be flexible and efficient, with time to market and distribution channels among key factors in maintaining their unmistakable quality.

The range of juices they offer follow rigorous labelling practices that quantify the minimum amount of juice content for each product. “Fruit juice” must contain 100%, “fresh-squeezed” can only be used for that derived from citrus, while “nectar” is the term used for lesser percentages, offering consumers incomparable zest for any season.